Senior Consultant
ajackson@jacksoninsight.com
Alan is the founder and Director of Jackson Insight, a survey research and consulting firm in Western North Carolina that specializes in customer experience, market perception, and employee engagement surveys.
Alan was previously the President/CEO of The Jackson Group, which worked with organizations conducting employee and customer satisfaction surveys since its inception in 1976. Alan joined the firm in 1994 and during his time with the company served as lead consultant on many survey research projects ranging from employee satisfaction surveys to market perception and government-regulated patient satisfaction surveys for the healthcare industry. In April of 2016, The Jackson Group merged with Bivarus and Alan served on the leadership team of the newly combined company as their Chief Customer Officer from 2016 until the company’s second purchase and merger in 2018.
Over the past 15 years, Alan has worked with various cities and municipalities on citizen awareness and employee satisfaction surveys, including serving as a primary survey research vendor for the City of Charlotte. During the past four years, Alan has been directly involved in the development, administration, and reporting of various survey projects for the City of Charlotte including employee satisfaction with procurement software systems, resident awareness of storm water services, transportation preferences and satisfaction, and business awareness of city-managed programs.
Alan has also served as the lead consultant and Senior Project Manager for a variety of other survey projects across various industries and markets, including employee engagement surveys and exit interview surveys for organizations ranging in size from 50 to 30,000 employees, market perception surveys across the United States to gauge perceptions and understanding of organizations’ service and market position, and customer experience surveys for educational institutions and sports event audiences.
Senior Consultant
bjackson@jacksoninsight.com
Brian brings a wealth of research design and implementation experience to Jackson Insight. In addition to consulting with Jackson Insight, Brian is currently an Associate Professor of Kinesiology at Pacific University Oregon and Product Director/Consultant at Senaptec, Inc.
With over 20 years of experience in higher education, Brian has taught various courses including research methodology & analytics, advised 100+ student and personal research studies that have resulted in publication and national/international presentations, and has served on numerous committees including Assessment & Accreditation.
As a Product Director/Consultant for Senaptec, Inc., Brian has been involved in the development and validation of new sensory assessment technologies, as well as managing the collection and analysis of research data from those technologies since 2020. He has co-written and achieved funding for Senaptec’s first NIH grant for the development of a technology to assist in early detection and assessment of Alzheimer’s Disease.
In his work with Jackson Insight, Brian has coordinated strategic and creative data analyses on several projects including surveys by Charlotte’s Department of Transportation & Stormwater Services. He holds a Bachelor of Arts in Psychology (with a minor in Statistics) from the University of North Carolina at Wilmington, a Masters of Arts in Education in Administration in Physical Education & Athletics, East Carolina University, and a PhD in Kinesiology (with concentration in Statistics) from the University of Virginia.
Technology Director
bhaas@jacksoninsight.com
Brad is the Director of Technology at Jackson Insight, leading the technological development and implementation of survey projects. His expertise includes custom web application development, data management, and dashboard creation.
With over 25 years of experience in the technology sector, Brad has been involved in internet-related roles since the early days of the web. In the mid-1990s, as Director of Internet Technology, he oversaw website development for several major brands. He subsequently ran a successful ecommerce business for over 20 years, pioneering online retail strategies.
At Jackson Insight, Brad writes custom web applications using a variety of programming languages. He is responsible for the design and creation of custom, hand-coded dashboards tailored to meet specific client requirements. Brad manages the storage, archiving, and retrieval of survey data using relational databases and SQL, ensuring data is readily available for in-depth analysis by senior consultants. He also specializes in integrating third-party data services to create unified data structures, enhancing the comprehensiveness and accuracy of client data analyses.
Brad earned a B.A. in Business Administration from Lenoir-Rhyne University and graduated summa cum laude with a Master’s in Military Studies from American Military University.
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219 1st Ave SW
Hickory, NC 28602
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